In this 21st century, online shopping has become so popular. People don’t want to wander hundreds of physical shops because it can waste their time and this is the reason, they prefer to search online stores to make a purchase. This indicates that running an online store is far better than bricks and mortar store.
Most expectedly, you must have done online shopping at least once in your life. And if it is so, then you will be well-known that web design plays a major role in a better shopping experience. Yes, it is undeniable that strong web design is a gateway to your online store’s success. It helps to attract potential customers as well as represent your online store in the best way.
Thinking about having a powerful online store to make your business well-performing?
Alright, then you have landed in the right place. We offer the best online store website designs that make your e-commerce business one-stop shop. With the right strategies, we make your e-commerce website attractive, functional, and secure. This way, your customers will love to revisit your brand, which leads to increased sales. First, our team listens to your online business’s requirements intensively and then creates the web design of your online store accordingly.
Ok so, your online store website needs all those essential elements that make it valuable. Let’s deep dive into all of them.
What are much-needed factors in your online store website design?
For a better customer journey, you need to keep the following considerations in your mind. Here we go:
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Think about the ‘KISS’ rule (Keep It Simple, Silly)
While designing an e-commerce website, you need to remember the rule “KISS”, first of all. It reminds you of making your website user-friendly. Visitors land on your website to find out the information easily and quickly. If they feel the complexity of having information on your website, they will abandon it without thinking even for a second.
Simplicity is the essence of your customer’s happiness. Avoid including too many elements on the website page (Colors, Ads, etc.). It will make your website chaotic and confusing. All you need is to attract customers so, make your web design uncluttered and simple.
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Incorporate best-quality product images
Images portray your brand in a good way. They can be used instead of writing hundreds of words. Recently a study revealed that adding the right images into web design increased the conversion rate to 40%. This shows the importance of adding images to the web design.
Customers feel more comfortable looking at the product images in the use case while purchasing them. This gives them a sense of how the products look and they don’t feel reluctant to select them. Adding images to your website with a short description is all about helping the customers to make the decision easily.
But for that reason, the images should be of the best quality – looking in a professional way, which also helps to establish trust in your prospects. Product images in the photo grid option are well-accepted.
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Make user-friendly navigation
Navigation is the major consideration to holding the shoppers on your website. The more it is user-friendly, the more the customers will spend their time on your website, which helps to minimize the bounce rate. So, for easy navigation, you can add:
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Drop-down menus
Displaying the menus on your e-commerce website helps the customers to find the products on your online store easily. They can discover more products by hovering over the menu. For example, if a shopper hovers over the main menu they can have different categories like:
Shoes > shoes for men, shoes for women, shoes for kids
Accessories > Jewelry, sunglasses, gloves, hats, watches, etc.
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Filters
If you add filters to your e-commerce website, then people can discover the products in your online store as per their requirements. They can narrow down their search quickly. For example, for a clothing brand, you can provide:
Color > Blue, Black, Green, Red, etc.
Size > Small, Medium, Large
Price > under 40$, 100-150$, etc.
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Search bar
Shoppers want quick results without delaying a second for hovering over the menu or adjusting the filter. And for that reason, providing them with a search bar prompts to search for their desired products. This helps them to have the exact results as per their search key term.
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Display social proof
In the context of online shopping, every shopper wants to visit an online store that has a good reputation. It is because most of the time, many shoppers experience the worst quality of online shopping. And for that reason, customer positive reviews can help to show your online store’s social proof.
These days, customers read online reviews to know the quality of the e-commerce stores before purchasing any item from them. Reviews from past customers let new customers know about the trustworthiness of your online store, which encourages them to build a strong relationship with you.
That’s why; displaying online reviews is all about showcasing the credibility of your business. Remember that, make your customer reviews page prominent so that customers can easily find it and make shopping quickly.
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Provide a live chat option
Customer satisfaction is one of the major priorities and due to that reason, live chat plays a leading role. Integrating a live chat option into an e-commerce website has become so popular these days. You can provide every kind of assistance to your customers while they are purchasing any item on your online store or if they want to ask any questions about your brand.
Sometimes, any technical problem may occur, and assisting your customers through live chat can help to remove that problem, so that, they can continue the shopping process. This increases the chances of converting strangers into potential customers.
The more you provide customer support on live chat, the more it will help to increase your business’s reliability.
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Integrate shopping carts
Most often, customers drop some items they have selected while checking out because the whole bill goes out of the budget. This can make them unhappy. But for your customers’ happiness or satisfaction, you need to integrate shopping carts into your online store website.
They can easily view the items with the price. This helps them to make informed decisions about selecting the items. They are well-informed about the total bill along with the shipping text, which helps to improve a good user experience on your e-commerce website. Thus, providing a shopping cart on your website is all about previewing the orders before the checkout process.
Remember that your customers can leave the cart if it doesn’t work smoothly. To get rid of such tense moment, all you need is to ensure that your shopping cart is fully optimized.
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Integrate different secure payment gateways
In this tech age, hacking users’ data has become so usual. This is one of the reasons that customers don’t prefer online shopping. But you can ensure the safety of your customer’s personal information by using secure payment gateways. The more you have secure platforms, the more it will increase the conversion rates.
So, for a better experience, you need to integrate different payment gateway solutions such as Authorize.Net, PayPal, and more. Integrating different secure payment gateways into your e-commerce website is all about providing different solutions to customers for a happy journey on your website. As well as, it indicates that no one can infiltrate your customers’ personal information such as a password.
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Write user-friendly content
Everyone is busy these days, so they don’t want to spend a great time reading big paragraphs of text. Customers only want to know the main message in your text, so, you don’t need to write long descriptions. To make your content user-friendly, all you need:
- Bold your main message- to catch users’ attention
- Write short paragraphs or sentences – to make them understandable
- Implement bullet points – to organize large text of information in a short way
User-friendly content plays a crucial role to making your customers satisfied as well as help them to find the key message quickly, which further leads to making a sale.
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Make the call to action (CTA) button prominent
Once your customers come to know that your online store is the best fitting their expectations, you need to provide them with the CTA button. It encourages your customers to take a specific action such as “Buy Now”. This helps them about what is the next step to making a purchase.
Make this button prominent so they can do shopping on your website quickly and easily. The more easily they find the CTA button, the more it increases the user experience. In a nutshell, if you want to increase the number of your potential customers, must make sure that your CTA button is well-structured and highlighted.
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Choose the best color scheme
That being said, colors are the best ways to show your emotions or feelings. And undoubtedly, that’s a fact. Each color signifies its own role and for that reason, you need to choose the color that represents your brand in a great way.
You need a bright color to make the purchase button highlight. Many online store websites are using the red color for the purchase button, and study unearths that using the red color for the purchase button can increase the conversion rate to almost 34%.
Samelike, you need to use a specific color for your logo such as blue, which indicates a sense of trust. Your excellent color scheme will also make your brand distinctive, plus your customers can easily recognize your brand in the competitive market.
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Use responsive design
These days, mobile phone usage is increasing rapidly. People use mobile phones more than laptops for online shopping. This shows you need to make your website accessible on mobile phones easily. The more your website works smoothly on mobile phones, the more it will gain online visibility.
To put it briefly, you need to integrate responsive design into your e-commerce website. By doing so, you will attract customers from all platforms such as mobile phones, tablets, desktops, and laptops.
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Create a professional sense
Just because your customers have to give their personal information while purchasing online such as debit card details, so, they would like to use a professional website to share their sensitive information. If your website doesn’t look professional, your customers won’t count on you to proceed shopping process, and as a result, this can damage your business’s trustworthiness.
But what makes a website look professional?
You can pay heed to different factors to show a professional sense such as:
- No spelling mistake
- Impeccable typography
- Best color scheme
- Products’ buttons and links work properly
- High-quality images (professional look)
- Unique web design- representing your brand’s distinction
By making yourself sure with all of these scenarios, your online store website will give a professional sense, which also helps to outrank your competitors.
Why do you need to choose ESP Inspire for your Ecommerce Website Designs?
There are thousands of online store websites on the internet but customers want to land on those websites that show good user experience. We at ESP Inspire are well-versed in e-commerce design trends, which help to make your e-commerce site show a good user experience. We use unique designs for your website so that it can give a visually appealing and user-friendly sense.
If you want to come into the competition quickly and don’t want to build your website from scratch, we also offer Pre-built online store designs for major e-commerce platforms. This will help to show your brand in a short time. We use the latest strategies to create your web design, which will surely beat your competitors.
Our web designs for your online store are search engine optimized that can help to increase your online visibility on search engine result pages (SERPs). The more your website appears on SERPs, the more it will increase your web traffic, which will further lead to more revenues.
FAQs:
What is the role of mobile responsiveness in online store web design?
Mobile responsiveness plays a key role in online store web design. An online store’s ultimate goal is gaining more customers and revenues, so, mobile responsiveness will make your website compatible with mobile phones, which will attract more customers – because people use mobile phones for shopping instead of other devices.
Why customers’ reviews are more important in e-commerce web design?
People want to visit such sites that show trustworthiness sense, and that can be seen through customer reviews. New customers feel confident about making a sale from your website by reading the reviews of past customers.
Why is it essential to have a well-designed website for an online store business?
A well-designed website creates a better first impression as well as, people assess the trustworthiness of a business via its web design. That shows, the more your online store website is well-designed, the more it increases your business’s credibility.
What are some secure payment gateways, and what is their importance?
There are various secure payment gateways, such as, PayPal, Authorize.Net, and more. People want to use secure payment gateways for the checkout process because it helps to keep their personal information safe.