Surely, you have experienced that while searching in the Google search box; whether it is about getting information, services, or even products, as you enter only one word, Google provides you with various suggestions to select any one of them to continue your search. This feature of Google is called Autocomplete.
It saves the user time because they get a lot of suggestions in the search box to find their answers quickly. Also, according to Google, it reduces typing time by 25%. This amazing feature has made our lives easier, especially when we use Google Search on mobile devices.
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So, what is Google Auto Complete? And how does it show all these suggestions or predictions as per the users’ searches? Let’s explore all these aspects of Google Autocomplete.
What is Google Auto Complete?
Google Auto Complete is also known as Google Auto Suggest or Google Suggest. It is a feature of Google Search that provides the various predicted or suggested terms as you put the query into the search bar. When you go for Google queries, the search engine displays the predictions based on the words or phrases that you have typed.
For example, if you type just “best mo” there will be a list of predictions accordingly until you find the search term that you want to use to see results. As, you found your search term in the list of predictions, no need to type that at all instead just click that.
The predictions change as per each character in the search box. Decades ago, this feature was used in desktop search, but with the evolving time, it has also become popular in mobile devices. Wherever the Google search box is, this feature is available there, including:
- The Google App for IOS and Android.
- The Google Home Page.
- The address bar, “Omnibox” is in Chrome.
So, providing the list of predictions based on the context of the characters saves time and effort.
How Google Autocomplete does work?
Google Autocomplete doesn’t determine what you are thinking about instead it shows the predictions of common and trending ones based on your characters, words, or phrases that you put as a query. Also, the following are different factors that Google uses to determine the most relevant predictions.
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Do Autocomplete Predictions vary with the location?
Your location depends on the variety of predictions. So, Google Autocomplete provides you the predictions as per your country’s location. For example, if you are in California and type to search for something, your phrases or words will display the list of predictions on your current (California) country’s base. Once you change your location, say, America, the predictions will vary automatically. Google will follow your location to adjust your autocomplete options.
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Do Google Autocomplete Predictions vary with the language?
As with your location’s scenario, the same is the case with language. The predictions come as per the language that you used for a query in the search box. For example, if you set “English” as your default language and start searching the queries, the dropdown will possess the predictions in English, and as you set any other language, say, French, the outputs will be in the French language. It means that Google follows your language.
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Does the search history impact Google Autocomplete Predictions?
As you log into your Google account, Google promptly follows your search history to show you the predictions. When you look at the prediction there will be a “Remove” option right beside (it appears as ‘X’ on the side of the far right); that shows you the prediction based on your search history. Just for the quick results, Google displays the past search as your predictions so that you can have the results quickly. Also, if you want to remove the past search, click the Remove button to do so.
How does Google Autocomplete work for SEO?
Google autocomplete can be a beneficial tool for SEO because it helps you to find the popular search terms and words that users are using to get the information. By adding these terms to your content, you can enhance your website’s online visibility in search results as well as attract more traffic to your website.
Google autocomplete proves beneficial in these ways.
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Keyword research:
Google Autocomplete can be considered a beneficial Keywords Research tool. Simply stated, just write a keyword related to your niche, and there will be a list of predictions. This is the best technique to find valuable long-tail keywords to target for the organic search. The broader keyword will hardly rank, so Google Autocomplete will help you to discover the long-tail keywords (a 2-5 word phrase). Now type them in your main keyword, and Google will provide you a list of related predictions. Finally, you can target these long-tail keywords in your content.
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Keywords for Local SEO:
Google Autocomplete shows the predictions, based on the location. So, local businesses should know the worth of Google Autocomplete. For instance, if you are looking for restaurants in California then autocomplete will consider all the search factors including; zip code, area name, neighborhoods, and even city name to improve the results. So this way, Google autocomplete will tell you what people are using the key terms for the restaurant in California.
As you come to know the results of this search term, it will let you know which restaurants are local SEO optimized properly for being on the first page of Google. Through this, you can add those searches of the people in your key terms list. Also, autocomplete will provide you the predictions of the landmarks or neighborhoods, connected with the search query to give you a keyword idea, further.
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Create a robust E-commerce website
E-commerce is developing day by day. Google autocomplete plays a vital role in developing this website. For example, your E-commerce website is about selling shoes, clothes, and accessories. Google autocomplete can help as:
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What categories are in the searches?
Suppose we type as men’s shoes, and Google will show “the men’s best shoes, men’s shoes near me, men’s shoe size 9, and men’s shoes on sale”. You can consider these different categories like ‘sale’ and ‘size’ to add to your website.
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Show popular brands:
Search “men’s tennis shoes” and Google will provide you with the different brands where you can avail of these shoes. And which brands people mostly search for like Adidas and Nike.
- Know more about your FAQ page: A search for “men’s shoes” will also provide you with different questions to add to the FAQ section. This trick shows you the list of questions, that people mostly put in their queries like “Are men’s shoes available in size 6”, “Are men’s shoes in the same size as women’s shoes”, and “Which brand of shoes is best for men?”
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How Do Inappropriate Autocomplete Predictions Appear?
The search engine grabs billions of inappropriate searches on a daily base. Sometimes, it happens that most of those inappropriate predictions can slide into the search box through the net.
As you meet those inappropriate predictions, those could be so odd, weird, or offensive that will make you wonder why someone courage to search like this. Checking the actual search results generated gives you the context of the predictions.
Mostly, the search results themselves signify that the inappropriate predictions don’t show the unpleasant opinions that some people may have but may slip from those finding specific content that’s not controversial.
So, Google Autocomplete is a helpful tool for everyone to research the popularity of search topics, despite the search intent.
How Can You Report Inappropriate Google Autocomplete Predictions?
If you find any odd stuff that can make you offensive or doesn’t feel good, there is an option that you can report that stuff by using the link “Report Inappropriate predictions, just under the search box on the desktop.
For reporting on Android, just do a long-press on the prediction that will provide you the “report option”.
For IOS, swipe the prediction to the left side which will provide you the “report option.”
Google gives a guarantee to the users that these inappropriate predictions will not pop up again in the future as well and Google will take strict action against those who breach its policies.