Customer reviews are the most crucial factor in the growth of an eCommerce business. If you have an online store, you may know how difficult it is to get your customers to leave reviews on your website. Most customers tend to shop and leave. Despite the pop-up message asking them to review the products, they choose to save time. Although time is money, eCommerce reviews are the key pillars of business growth for online store owners.
Whether or not you are maintaining the quality of the products and services, the absence of customer reviews on your website may affect your business. Therefore, it is vital to opt for the right review solution for your eCommerce brand.
There are many reasons why customer reviews are important for your online store. Apart from the primary growth factor, customer ratings influence several other indicators in the process of online shopping. Today, we will look at the primary reasons why customer reviews are important for your eCommerce website.
Why Customer Reviews Are Vital for Your Online Store
Online shoppers seek comfort in making purchases. They get easily frustrated on an online store platform that has a complicated navigation and checkout system. While this may be correct, their reviews can help you grow in the competitive market like nothing else.
Online shoppers can help other customers develop trust in your platform. By leaving positive reviews on your website, they can motivate other customers to visit your online shop and purchase items. Most often, online shoppers hesitate to shop from an eCommerce website with minimum to no reviews. To engage more customers, you need to have real-user reviews on your online store.
A Natural SEO Boost
Ranking your online store on Google can be difficult. Your eCommerce SEO services team needs a lot of time and effort to place your website on the radar of your customers. Moreover, product optimization requires working on several factors. While this may be correct, customer reviews can help you minimize your SEO efforts by offering you a natural boost. More often, customers tend to use product keywords while writing reviews on your website. These keywords, when searched online, help to boost your SEO ranking. You can grow more in less time with the aid of your customer’s reviews.
There is an everlasting value in customer reviews. Regardless of how old a review might be, it still has an impact on the new visitor arriving at your website for shopping. Many customers leave helpful information about different products on your website. This information acts as a primary sales pitch, increasing the chances of conversions. Moreover, review optimization allows you to place positive reviews in your customer’s sight.
How to Encourage Customers to Leave Reviews
Encouraging your customers to leave reviews on your website can be the hardest part. If you have an online store and struggle to get reviews on your website, there are a few factors that may help you in the process.
Make It a Trade
No one likes to get a little extra benefit for the amount of money they pay. If you offer your customers discounts or vouchers in exchange for their reviews on your website, you may get more reviews on daily basis. You can create product promotion offers, early-bird discounts, gift vouchers, and more to engage your customers in writing reviews. While this may be helpful, you may need to make sure that you trigger the discount pop-up at the write time. If you send a message after the customer makes the purchase and leaves your website, they may not bother to read it. On the other hand, if you trigger the discount voucher at the time of checkout, your customers might not hesitate to spend a few seconds writing a review.
Make It Convenient
If it takes forever to write and submit reviews on your website, your customers may never spend time on it. It is vital to make the review-writing experience comfortable and quick. An online shopper is more likely to leave a review if there is a single text box to write. Some eCommerce websites ask customers to fill out long surveys with multiple descriptive questions. Such review solutions can be a deal-breaker for your online customers. You may also ensure that your website does not take too long to load pages. Poor page loading speeds may affect your sales and reviews alike.
How To Work Around Negative Reviews?
Negative customer reviews can act as a poison. If you have many positive reviews and a single negative review, there is a good chance that your customers may focus on it before making a purchase decision. While local SEO services can help you work around your GMB profile and improve the quality of your reviews, you may need to handle the negative reviews well.
Many online stores leave negative feedback unchecked. This can lead to a poor reputation in the competitive market. If you want to ensure that your negative reviews do not get in the way of your growing sales, you may need to respond to your unhappy customers in a timely fashion. More importantly, you may need to resolve their problem and ask them to leave a positive note in the feedback section again.
Many online shoppers look for the response time of a store owner before making a purchase decision. They may also check for how accommodating the staff is. Responding to the negative comments and offering no help can further lower your market reputation.
Ecommerce SEO services can help you leverage positive reviews on your eCommerce website. While this may be true, it can only help to create a positive impression of your website for window shoppers. If you have product quality issues, you may need to resolve them before seeking reviews from your customers. Moreover, you may need to make efforts to get high-quality reviews for your website. Such reviews often contain details of the product, customer experience, and product images.