What is the first thing you want to do when starting your business?
Marketing? Yes, too true!
Marketing is one of those pillars that help to show your business to the audience. Online businesses are increasing with time and that’s why you can see businesses of every size on the Internet. So, to show your business’ existence among them, you need to think about digital marketing.
There are different categories of digital marketing but the major one is SEO. Most probably, you will be a little bit familiar with this term. Well, SEO helps your business website reach the target audience easily. Yes, gone are the days when you used to share the pamphlet to show your business. These days, an effective SEO technique can help to show your business to your customers easily.
So, if your existing website is not reaching more customers or you want to show your new website to your customers, then you have landed on the right platform to know the ranking factors of your website.
ESP Inspire as a digital marketing company offers the best SEO services to grow your business in the online market. We have helped our clients of different industries to outrank their competitors. Our team is well-versed in showing your online business on the first page of search engines, which helps to attract more customers.
Before getting a deep dive into SEO, let’s know about digital marketing.
What is digital marketing?
Digital marketing is also known as internet marketing. This marketing campaign is conducted to grow the brand’s awareness on the internet using electronic devices.
With the help of digital marketing, the audience comes to know about the brand’s visibility, which leads to more web traffic and prospects. It refers to the promotion of a business – as customers see the business’s website they visit to take a specific action.
The more the marketing campaign is strong, the more it will help to increase potential customers. To grow your online business, we come up with the best digital marketing services that help to show your brand to your target audience with the best strategies.
What is SEO in digital marketing?
SEO stands for search engine optimization. In digital marketing, SEO is a marketing strategy that helps to show a business’s website on search engines by optimizing the web pages. To put it simply, SEO plays an integral role to pop up the website in organic search results to increase web traffic.
With the help of effective SEO strategies, your target audience finds your business on the top of search engine result pages (SERPs) – this is what SEO focuses on. These strategies drive visitors to your website, which increases the conversion rate.
The optimization of keywords, backlinks, internal links, title tags, and image tags ranks the website.
How does SEO work in digital marketing?
Finally, we are going to discuss the concerned question:
Users visit search engines to find the answers to their queries. Search engines work under algorithms to determine which website should be displayed against the users’ search terms. And the whole scenario lies in three stages to show the website to the users:
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Crawling:
Search engines use web crawlers to control the crawling process. Web crawlers are also known as “spiders” or “robots”. The spiders analyze the whole website to discover the content. Also, they crawl the web pages that are already visited to determine if any new changes have been implemented to them.
Purpose – Search engine crawlers look for new web pages
The crawler looks at the HTML code of the website and if a page is linked to another page then the crawler visits those linked pages by following the link. For example, if your blog post is linked to your product’s page and when the crawler visits the product page, it also looks for the link following the blog post and then visits the blog post.
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Indexing
Indexing comes as the second stage. Here, the search engine looks at the crawled content and figures out whether the content is valuable to show. If the content is helpful, then it is indexed.
Indexing is all about storing the information in the database in order to retrieve it for users’ queries. For indexing, your website must have unique and user-friendly content.
Your web page will not get indexed under these factors:
- If web pages have duplicate content
- If web pages have low-quality content
- If webpages have a lack of backlinks
- If web pages are blocked by robots.txt
Also, the index is updated whenever web crawlers visit new or updated web pages.
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Ranking
Once the crawling and indexing stages are completed, then comes the third stage; ranking. That means your website will get ranked in search engines if the crawling and indexing stages are completed successfully. It is the most important stage for the website’s visibility.
Here are some green flags to consider the ranking of a website:
- Responsive design: If the website offers a seamless experience on mobile phones (mobile-compatible)
- User-friendly navigation: if users easily find the information on the website
- Speed optimization: if the page loading speed is good
- Keywords: if keywords are included in the content (title, headings, and Meta descriptions)
- Relevant content: if the website has content relevant to users’ queries
- Many others
There are many other green flags as ranking factors. To know them, let’s discuss the four pillars of SEO one by one.
What are the four pillars of SEO in digital marketing?
The four pillars of SEO In digital marketing are:
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Content
Let’s get started:
On-Page SEO
On-Page SEO makes your website search engine user-friendly by conducting the strategies within the site.
That means search engines and users can easily understand your web page’s topic. This pillar helps your website show answers or solutions matching the user’s queries.
Here are On-Page SEO factors:
URLS, Keywords, header tags, Meta descriptions, and Title Tags.
For example, by optimizing the Meta descriptions, users and search engines will easily understand your website’s concept with the help of relevant keywords in Meta descriptions matching users’ queries. This encourages the users to click and visit your website, which will surely increase the probability of converting the visitors into your potential customers.
Off-Page SEO
Off-Page SEO helps to build a website’s authority by conducting strategies outside of the website to enhance its ranking and visibility.
Here are off-Page SEO factors:
Link building, social media marketing, and other external factors to improve the website’s online visibility.
For example, if you have shoes selling online website, you can go to other shoes related websites and ask them to link to your website. This can be done by sharing a guest post on other websites with a link under keywords. As the audience clicks the link that will drive them to your required destination (say, the website’s home page). As a result, you will have more web traffic, which increases your website’s ranking.
Technical SEO
Technical SEO helps to increase the ranking and visibility of your website by optimizing its technical elements.
The purpose of technical SEO is to ensure that the website is well-structured and search engine crawlers can easily understand its content. This way, your web pages get indexed and their data or content is stored in search engines to show for users’ queries later on.
The elements to optimize in technical SEO are:
Website speed, mobile-friendliness, website structure, code optimization, and others.
Technical SEO not only makes your website easy for web crawlers but also users. User-friendly navigation and better page loading speed help to find the information on your website quickly and easily. The more quickly your website shows the data, the more it will increase the chances of getting a higher ranking.
Content
That being said, a website without engaging content is useless. And no doubt that’s the truth. Users and search engines know about your business and its offerings with the help of content. That means the more it is engaging and user-friendly, the more the users would like to know about your business and this leads to an increased conversion rate.
Search engines look for useful and relevant information based on users’ queries, so they select websites with high-quality content. Including valuable keywords in the content is a factor to rank your website higher in search results.
The content can be:
Blog posts, videos, Infographics, articles, and more.
Your content circulates from person to person, so it must be engaging and informative to attract the audience.
What are the advantages of SEO in digital marketing?
Undoubtedly, SEO is a mine of gold. It can help you in various ways:
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Increased online visibility
Going with the best SEO plans is all about improving your website’s online visibility. As your business gets a higher ranking in SERPs, this will also increase your brand awareness, which means that more audiences will know about your brand.
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Increased web traffic and sales
As users look at your business’s website at the top of search results, they click to visit it. More clicks mean more web traffic – which ultimately converts the clicks into sales.
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Overcome the competitors
With the help of SEO, your business will shine at the top of search results and this will help to leave your competitors behind in terms of attracting new customers. But for that reason, you need to hire the best SEO agency offering the best internet marketing services.
Hire our SEO services Company to Gain a Top Position
ESP Inspire has a crew of SEO experts to improve the ranking of your online business. We come up with the latest digital marketing solutions to beat your competitors. Our team is well-versed in researching effective and valuable keywords to attract your audience.
Whether you need us for On-Page, Off-Page, or Technical SEO, we can help you in every aspect. By implementing the right SEO techniques we ensure the indexing of your web pages, which leads to more web traffic.
We’ll provide you with the reports of results every month so you can compare the post and pre-performance of your website. Also, if you need to attract an audience from social media platforms, we can give you the most effective recommendations to boost your profile’s visibility.
FAQs:
What is SEO in digital marketing?
SEO (Search Engine Optimization) is the strategy of increasing the website’s visibility on search engine result pages (SERPs) so that users can find it based on their keywords and queries. Effective keyword research increases organic web traffic.
What are the four areas of SEO in digital marketing?
The four areas of SEO in digital marketing are:
On-Page – conducting the strategies within the site
Off-Page – conducting the strategies outside the site
Technical SEO – conducting the strategies on technical elements of the site
Content – Engaging and user-friendly content
Does my business need SEO?
Yes, every business needs SEO. Just because every business comes into the online market to show its brand that’s why, SEO plays a major role to enhance your brand’s awareness. That means, without implementing SEO techniques, your website will not pop up in the search results of users, and that can lead to a downfall. So, optimizing the strong keywords related to your business helps to attract customers and increase sales.
How long does SEO take to show the results?
Well, you must be aware that SEO doesn’t show the results in just a single night. If someone says they will improve your website’s ranking in two or three days, you need to avoid them because there is not any exact time to measure the results from SEO.
But almost within six months or one year, your website will be ready to beat the competitors. That’s all about: patience gives you big rewards. The ongoing implementation of SEO strategies will help to make your website stronger and a one-stop shop.