{"id":414,"date":"2023-02-16T12:20:59","date_gmt":"2023-02-16T12:20:59","guid":{"rendered":"https:\/\/www.espinspire.com\/blog\/?p=414"},"modified":"2023-10-23T06:27:25","modified_gmt":"2023-10-23T06:27:25","slug":"make-switch-to-ga4","status":"publish","type":"post","link":"https:\/\/www.espinspire.com\/blog\/make-switch-to-ga4\/","title":{"rendered":"Make the switch to GA4, or Google will do it for you"},"content":{"rendered":"<p>In this ever-changing digital landscape, we come to know about new changes in technology every day or once in a while. These changes come up with more benefits to make our life easier. Same like, many traditional tools are being updated these days to present new features.<br \/>\nSurely, you will be well familiar with different tools to gain valuable information about the performance of a website. Universal Google Analytics (UA) is also one of them to play this role. Soon, this tool will be updated to the latest version; Google analytics 4.<br \/>\nUniversal Analytics is also known as GA3. Google announced that in July 2023, UA will stop processing and Google Analytics 4 will take place of it to perform the actions. If marketers or advertisers won\u2019t switch to the latest version, Google will configure it automatically.<br \/>\nYou can feel overwhelmed but changes can emerge with benefits as well, think out of the box. So, let\u2019s discuss these changes and how can you switch to the updated version.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.espinspire.com\/blog\/make-switch-to-ga4\/#What_is_Google_Analytics_4\" >What is Google Analytics 4?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.espinspire.com\/blog\/make-switch-to-ga4\/#How_to_configure_GA4\" >How to configure GA4?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.espinspire.com\/blog\/make-switch-to-ga4\/#How_to_collect_data_from_Universal_Google_Analytics_before_July_2023\" >How to collect data from Universal Google Analytics before July 2023?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.espinspire.com\/blog\/make-switch-to-ga4\/#What_are_the_new_features_in_GA_4\" >What are the new features in GA 4?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.espinspire.com\/blog\/make-switch-to-ga4\/#Customize_the_segments\" >Customize the segments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.espinspire.com\/blog\/make-switch-to-ga4\/#Default_reports\" >Default reports<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.espinspire.com\/blog\/make-switch-to-ga4\/#Event_tracking\" >Event tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.espinspire.com\/blog\/make-switch-to-ga4\/#E-commerce_tracking\" >E-commerce tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.espinspire.com\/blog\/make-switch-to-ga4\/#Privacy-focused\" >Privacy-focused<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.espinspire.com\/blog\/make-switch-to-ga4\/#Cross-platform_tracking\" >Cross-platform tracking<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.espinspire.com\/blog\/make-switch-to-ga4\/#What_if_you_dont_switch_to_Google_Analytics_4\" >What if you don\u2019t switch to Google Analytics 4?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.espinspire.com\/blog\/make-switch-to-ga4\/#FAQs\" >FAQs:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.espinspire.com\/blog\/make-switch-to-ga4\/#What_is_Google_Analytics_4-2\" >What is Google Analytics 4?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.espinspire.com\/blog\/make-switch-to-ga4\/#What_are_the_benefits_of_Google_Analytics_4\" >What are the benefits of Google Analytics 4?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.espinspire.com\/blog\/make-switch-to-ga4\/#When_should_I_switch_to_GA_4\" >When should I switch to GA 4?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_is_Google_Analytics_4\"><\/span>What is Google Analytics 4?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Analytics 4 is also known as <strong>GA 4<\/strong>; a replacement for Universal Analytics. It was introduced in October 2020.<\/p>\n<p>It helps you to gain information about users\u2019 behaviors on your sites and mobile apps. As UA will get expired in July 2023; it will start working to measure the website traffic and other important insights to make informed data-driven decisions.<\/p>\n<p>If you want to keep gaining the information after July 01, 2023, then you should set up GA 4.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_configure_GA4\"><\/span><strong>How to configure GA4?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is an easy process and will take a couple of minutes to configure it. Here are a few steps you have to take while configuring it.<\/p>\n<p><em>Step 1<\/em>: Visit the Google Analytics website and log in to your account.<\/p>\n<p><em>Step 2<\/em>: Click on the \u201cAdmin\u201d button.<\/p>\n<p><em>Step 3<\/em>: Make sure that you have chosen your \u201cdesired account\u201d<\/p>\n<p><em>Step 4<\/em>: Make sure that you have chosen the \u201cdesired property\u201d<\/p>\n<p><em>Step 5<\/em>: Click the first option in the property column \u201cGA4 Setup Assistant\u201d<\/p>\n<p><em>Step 6<\/em>: Then Click \u201cGet Started\u201d (a blue button)<\/p>\n<p><em>Step 7<\/em>: Last but not least click \u201cCreate Property\u201d (a blue button)<\/p>\n<p>As you take all of these steps, there will be a \u201cYou have successfully connected your properties\u201d to show the completion of your process.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_collect_data_from_Universal_Google_Analytics_before_July_2023\"><\/span><strong>How to collect data from Universal Google Analytics before July 2023?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Amazingly, Google has provided leverage to the users to collect data. Users can\u2019t import their data from UA to GA4 so they are given at least 6 months to collect data from UA because, after this period, the data will be erased. If you wait until the time limit ends, your all data will be gone. So, it is important to export your UA data.<\/p>\n<p>You can collect and save your data with the help of different tools like Looker and Tableau. It will be easy for you to analyze the old performance of your website by saving it.<\/p>\n<p>If you are not deciding which tool could be helpful for you to save old UA data, then Data warehouse can be beneficial in this way.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_new_features_in_GA_4\"><\/span><strong>What are the new features in GA 4?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Customize_the_segments\"><\/span><strong>Customize the segments<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>In GA 4, you can adjust the purposes to analyze the things that you want to see or are important for your campaign. \u00a0<strong>Google conversion tracking <\/strong>is different in GA 4.<\/p>\n<p>You are allowed to set up the section to see the users\u2019 behavior about your events. For instance, to see those users who visit your site after viewing your Ad, you can adjust a segment for this specific purpose.<\/p>\n<ol start=\"2\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Default_reports\"><\/span><strong>Default reports <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>The default reports in GA 4 are different than in UA. You can have all the information about your website in GA 4 but UA doesn\u2019t offer so. Here are some reports you can know while using this latest version:<\/p>\n<ul>\n<li>Acquisition: It tells you about the source which users used to reach your website such as search engines or social media.<\/li>\n<li>Engagement: it tells about the users\u2019 behavior on your site or app such as what they do.<\/li>\n<li>Number of Users: It tells about how many users are visiting your site or app currently as well as the pages that users are visiting at that time.<\/li>\n<\/ul>\n<ol start=\"3\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Event_tracking\"><\/span><strong>Event tracking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><strong>Google event tracking<\/strong> in GA4 also provides you with more valuable insights into your website or app such as video engagement, form submission, number of button clicks, and many others. By tracking such information, you will have a holistic understanding of your site to make decisions wisely.<\/p>\n<p>For example, if there is a button \u201cLet\u2019s Get started\u201d on your website or app, <a href=\"https:\/\/www.espinspire.com\/blog\/google-analytics-4-ga4\/\">Google Analytics 4<\/a> will provide you with information about how many users clicked this button to perform an action or at which page the button is getting clicked.<\/p>\n<ol start=\"4\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"E-commerce_tracking\"><\/span><strong>E-commerce tracking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>In universal Google Analytics, it uses the e-commerce tracking code to gain the data of transactions but GA 4 is parallel to it. There is a built-in tracking capability in Google Analytics 4 to have in-depth information about each transaction.<\/p>\n<p>In the context of event tracking, you can also know how many times users have viewed a page, which means that you can let yourself know which products\u2019 pages are attracting the customers mostly.<\/p>\n<ol start=\"5\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Privacy-focused\"><\/span><strong>Privacy-focused<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>Google Analytics 4 focuses on first-party cookies rather than tracking third-party cookies.<\/p>\n<p>Third-party cookies have become controversial in privacy matters so they are being removed from Chrome and Google Analytics.<\/p>\n<ol start=\"6\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Cross-platform_tracking\"><\/span><strong>Cross-platform tracking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>Cross-platform tracking can help you to understand the customers\u2019 behaviors easily. There is a technology \u201cCross-device tracking\u201d in this latest version to connect users\u2019 Google accounts with other devices. As they log in to their account on different other devices GA 4 will track them over those devices.<\/p>\n<p>This means that you can track users\u2019 interactions with your brand across various platforms and devices. <a href=\"https:\/\/www.espinspire.com\/blog\/google-analytics-4-ga4\/\">GA 4<\/a> allows you to fetch data from the website and app in a Single report.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_if_you_dont_switch_to_Google_Analytics_4\"><\/span><strong>What if you don\u2019t switch to Google Analytics 4?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If Google is updating the UA, it could be a gesture to know that there could be some benefits. But in case, if you don\u2019t switch to Google Analytics 4, Google will configure it with some basic settings. But that basic setting may not provide those valuable insights that are important for you.<\/p>\n<p>Hence, if you want to know valuable information like which pages people mostly visit on your website or which sources they are using to reach your site. By getting these insights, you will confidently make decisions to outrank your competitors.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><strong>FAQs:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_is_Google_Analytics_4-2\"><\/span><strong>What is Google Analytics 4?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>GA 4 is the latest version of Universal Google Analytics to get those valuable insights into your website or app that UA doesn\u2019t provide.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_are_the_benefits_of_Google_Analytics_4\"><\/span><strong>What are the benefits of Google Analytics 4?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It allows the marketers or advertisers to gain insights into the website and app in \u201cOne\u201d report as well as event setup is easy to gain the data. Also, this latest version considers privacy concerns and that\u2019s why it focuses on first-party cookies.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"When_should_I_switch_to_GA_4\"><\/span><strong>When should I switch to GA 4?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google stated that until July 01, 2023, your UA will process properly to provide you the data but after this time it will stop working and GA 4 will replace it.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this ever-changing digital landscape, we come to know about new changes in technology every day or once in a while. These changes come up with more benefits to make our life easier. Same like, many traditional tools are being<\/p>\n","protected":false},"author":1,"featured_media":415,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,121],"tags":[72,70,100],"class_list":["post-414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-google","tag-ga4","tag-google-analytics","tag-google-analytics-4"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Make the switch to GA4, or Google will do it for you<\/title>\n<meta name=\"description\" content=\"Google Analytics 4 is also known as GA 4; a replacement for Universal Analytics. It was introduced in October 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.espinspire.com\/blog\/make-switch-to-ga4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make the switch to GA4, or Google will do it for you\" \/>\n<meta property=\"og:description\" content=\"Google Analytics 4 is also known as GA 4; a replacement for Universal Analytics. It was introduced in October 2020.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.espinspire.com\/blog\/make-switch-to-ga4\/\" \/>\n<meta property=\"og:site_name\" content=\"ESP Inspire Blog News Updates\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-16T12:20:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-23T06:27:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.espinspire.com\/blog\/wp-content\/uploads\/2023\/02\/Make-the-switch-to-GA4-or-Google-will-do-it-for-you.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.espinspire.com\/blog\/make-switch-to-ga4\/\",\"url\":\"https:\/\/www.espinspire.com\/blog\/make-switch-to-ga4\/\",\"name\":\"Make the switch to GA4, or Google will do it for you\",\"isPartOf\":{\"@id\":\"https:\/\/www.espinspire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.espinspire.com\/blog\/make-switch-to-ga4\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.espinspire.com\/blog\/make-switch-to-ga4\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.espinspire.com\/blog\/wp-content\/uploads\/2023\/02\/Make-the-switch-to-GA4-or-Google-will-do-it-for-you.jpg\",\"datePublished\":\"2023-02-16T12:20:59+00:00\",\"dateModified\":\"2023-10-23T06:27:25+00:00\",\"author\":{\"@id\":\"https:\/\/www.espinspire.com\/blog\/#\/schema\/person\/0b532f844550573442bc0fc28fa10695\"},\"description\":\"Google Analytics 4 is also known as GA 4; a replacement for Universal Analytics. 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