{"id":59,"date":"2019-06-13T12:08:18","date_gmt":"2019-06-13T12:08:18","guid":{"rendered":"http:\/\/espinspire.com\/blog\/?p=59"},"modified":"2023-08-09T16:04:56","modified_gmt":"2023-08-09T16:04:56","slug":"how-do-meta-tags-influence-search-engine-optimization-seo-and-website-ranking","status":"publish","type":"post","link":"https:\/\/www.espinspire.com\/blog\/how-do-meta-tags-influence-search-engine-optimization-seo-and-website-ranking\/","title":{"rendered":"How do Meta Tags Influence Search Engine Optimization (SEO) and Website Ranking?"},"content":{"rendered":"<p>Meta tags are bits of text that describe a page&#8217;s content in the page code. They don\u2019t appear on the website page itself so they are invisible to a website user, but vital to telling search engines what a web page is about.\u00a0Meta tags are placed in the &lt;head&gt; section of an HTML document.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.espinspire.com\/blog\/how-do-meta-tags-influence-search-engine-optimization-seo-and-website-ranking\/#1_Title\" >1. Title<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.espinspire.com\/blog\/how-do-meta-tags-influence-search-engine-optimization-seo-and-website-ranking\/#2_Description\" >2. Description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.espinspire.com\/blog\/how-do-meta-tags-influence-search-engine-optimization-seo-and-website-ranking\/#3_Meta_Keywords\" >3. Meta Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.espinspire.com\/blog\/how-do-meta-tags-influence-search-engine-optimization-seo-and-website-ranking\/#Meta_Description_Can_Affect_Click-Through_Rates_CTRs\" >Meta Description Can Affect Click-Through Rates (CTRs)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.espinspire.com\/blog\/how-do-meta-tags-influence-search-engine-optimization-seo-and-website-ranking\/#Meta_Description_Used_by_Other_Web_Platforms\" >Meta Description Used by Other Web Platforms<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Metas were previously considered a vital ranking factor &#8211; until people start abusing them to position themselves above the Search Engine Results Pages (SERPs). After that, Google dissociated meta-tags from ranking factors. But that does not mean they are not important anymore. Meta tags still play an important <a href=\"https:\/\/www.espinspire.com\/local-seo-services.php\">SEO role<\/a>.<\/p>\n<p>Meta tags are the hidden words in your code. People visiting your website will not be able to see them. Meta tags are a way to hide words in your web pages for search engines. Search engines always read them to get a simple summarization of \u200b\u200bwhat your website is about and find your keywords.<\/p>\n<p>There are basically three important parts of metas:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Title\"><\/span>1. Title<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The title tag is the text of the title displayed in search engine listings. Though it&#8217;s not necessarily a meta tag, But it works the same way.<br \/>\n<em>&lt;title&gt; Text title here &lt;\/ title&gt;<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Description\"><\/span>2. Description<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The meta description tag allows you to place the summary of your site. This is where you define your site and what you offer. This should not be too long, as search engines only read up to a certain number of words.<br \/>\n<em> &lt;meta name = &#8220;description&#8221; content = &#8220;This is where you put the summary of your site&#8221; \/&gt;<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Meta_Keywords\"><\/span>3. Meta Keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The meta keywords are a specific type of meta tag that accurately reflects the content on your website. A user should be able to know what your website is just by reading your meta keywords.<br \/>\n<em><br \/>\n&lt;meta name = &#8220;keywords&#8221; content = &#8221; SEO, Digital marketing company, web development, Google, Search,&#8221; \/&gt;<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Meta_Description_Can_Affect_Click-Through_Rates_CTRs\"><\/span>Meta Description Can Affect <a href=\"https:\/\/www.espinspire.com\/pay-per-click-management.php\">Click-Through Rates<\/a> (CTRs)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The click-through rate shows the percentage of users who clicked on your search results from the total number of users who saw your search results. The principle is the same as the conversion rate, but with different and more specific names.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Meta_Description_Used_by_Other_Web_Platforms\"><\/span>Meta Description Used by Other Web Platforms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Meta descriptions may be important for other platforms. To mention just a few, think about Facebook and Twitter. When you share links on this platform, they extract data from <a href=\"https:\/\/www.w3schools.com\/html\/\">HTML<\/a> to display titles, images, and descriptions. Though Facebook and Twitter have their own tags, however, many other web platforms may not have universally accepted tags and can rely on standard meta tags.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta tags are bits of text that describe a page&#8217;s content in the page code. They don\u2019t appear on the website page itself so they are invisible to a website user, but vital to telling search engines what a web<\/p>\n","protected":false},"author":1,"featured_media":60,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[49,46,48,47,28],"class_list":["post-59","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-meta-description","tag-meta-tags-optimization","tag-meta-title","tag-seo-role","tag-seo-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Effect of Meta Tags Search Engine Optimization (SEO) &amp; Ranking<\/title>\n<meta name=\"description\" content=\"Google dissociated meta-tags from ranking factors. But that does not mean they are not important anymore. Meta tags still play an important SEO role.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.espinspire.com\/blog\/how-do-meta-tags-influence-search-engine-optimization-seo-and-website-ranking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effect of Meta Tags Search Engine Optimization (SEO) &amp; Ranking\" \/>\n<meta property=\"og:description\" content=\"Google dissociated meta-tags from ranking factors. But that does not mean they are not important anymore. Meta tags still play an important SEO role.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.espinspire.com\/blog\/how-do-meta-tags-influence-search-engine-optimization-seo-and-website-ranking\/\" \/>\n<meta property=\"og:site_name\" content=\"ESP Inspire Blog News Updates\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-13T12:08:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-09T16:04:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.espinspire.com\/blog\/wp-content\/uploads\/2019\/06\/3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"321\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.espinspire.com\/blog\/how-do-meta-tags-influence-search-engine-optimization-seo-and-website-ranking\/\",\"url\":\"https:\/\/www.espinspire.com\/blog\/how-do-meta-tags-influence-search-engine-optimization-seo-and-website-ranking\/\",\"name\":\"Effect of Meta Tags Search Engine Optimization (SEO) & Ranking\",\"isPartOf\":{\"@id\":\"https:\/\/www.espinspire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.espinspire.com\/blog\/how-do-meta-tags-influence-search-engine-optimization-seo-and-website-ranking\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.espinspire.com\/blog\/how-do-meta-tags-influence-search-engine-optimization-seo-and-website-ranking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.espinspire.com\/blog\/wp-content\/uploads\/2019\/06\/3.jpg\",\"datePublished\":\"2019-06-13T12:08:18+00:00\",\"dateModified\":\"2023-08-09T16:04:56+00:00\",\"author\":{\"@id\":\"https:\/\/www.espinspire.com\/blog\/#\/schema\/person\/0b532f844550573442bc0fc28fa10695\"},\"description\":\"Google dissociated meta-tags from ranking factors. But that does not mean they are not important anymore. Meta tags still play an important SEO role.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.espinspire.com\/blog\/how-do-meta-tags-influence-search-engine-optimization-seo-and-website-ranking\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.espinspire.com\/blog\/how-do-meta-tags-influence-search-engine-optimization-seo-and-website-ranking\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.espinspire.com\/blog\/how-do-meta-tags-influence-search-engine-optimization-seo-and-website-ranking\/#primaryimage\",\"url\":\"https:\/\/www.espinspire.com\/blog\/wp-content\/uploads\/2019\/06\/3.jpg\",\"contentUrl\":\"https:\/\/www.espinspire.com\/blog\/wp-content\/uploads\/2019\/06\/3.jpg\",\"width\":850,\"height\":321},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.espinspire.com\/blog\/how-do-meta-tags-influence-search-engine-optimization-seo-and-website-ranking\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.espinspire.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How do Meta Tags Influence Search Engine Optimization (SEO) and Website Ranking?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.espinspire.com\/blog\/#website\",\"url\":\"https:\/\/www.espinspire.com\/blog\/\",\"name\":\"ESP Inspire Blog News Updates\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.espinspire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.espinspire.com\/blog\/#\/schema\/person\/0b532f844550573442bc0fc28fa10695\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.espinspire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1f7da31d5915205ca39daf838d5d24a68fe90232831cab7e724824d6dccf4e09?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1f7da31d5915205ca39daf838d5d24a68fe90232831cab7e724824d6dccf4e09?s=96&d=mm&r=g\",\"caption\":\"admin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Effect of Meta Tags Search Engine Optimization (SEO) & Ranking","description":"Google dissociated meta-tags from ranking factors. But that does not mean they are not important anymore. Meta tags still play an important SEO role.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.espinspire.com\/blog\/how-do-meta-tags-influence-search-engine-optimization-seo-and-website-ranking\/","og_locale":"en_US","og_type":"article","og_title":"Effect of Meta Tags Search Engine Optimization (SEO) & Ranking","og_description":"Google dissociated meta-tags from ranking factors. But that does not mean they are not important anymore. Meta tags still play an important SEO role.","og_url":"https:\/\/www.espinspire.com\/blog\/how-do-meta-tags-influence-search-engine-optimization-seo-and-website-ranking\/","og_site_name":"ESP Inspire Blog News Updates","article_published_time":"2019-06-13T12:08:18+00:00","article_modified_time":"2023-08-09T16:04:56+00:00","og_image":[{"width":850,"height":321,"url":"https:\/\/www.espinspire.com\/blog\/wp-content\/uploads\/2019\/06\/3.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.espinspire.com\/blog\/how-do-meta-tags-influence-search-engine-optimization-seo-and-website-ranking\/","url":"https:\/\/www.espinspire.com\/blog\/how-do-meta-tags-influence-search-engine-optimization-seo-and-website-ranking\/","name":"Effect of Meta Tags Search Engine Optimization (SEO) & Ranking","isPartOf":{"@id":"https:\/\/www.espinspire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.espinspire.com\/blog\/how-do-meta-tags-influence-search-engine-optimization-seo-and-website-ranking\/#primaryimage"},"image":{"@id":"https:\/\/www.espinspire.com\/blog\/how-do-meta-tags-influence-search-engine-optimization-seo-and-website-ranking\/#primaryimage"},"thumbnailUrl":"https:\/\/www.espinspire.com\/blog\/wp-content\/uploads\/2019\/06\/3.jpg","datePublished":"2019-06-13T12:08:18+00:00","dateModified":"2023-08-09T16:04:56+00:00","author":{"@id":"https:\/\/www.espinspire.com\/blog\/#\/schema\/person\/0b532f844550573442bc0fc28fa10695"},"description":"Google dissociated meta-tags from ranking factors. But that does not mean they are not important anymore. Meta tags still play an important SEO role.","breadcrumb":{"@id":"https:\/\/www.espinspire.com\/blog\/how-do-meta-tags-influence-search-engine-optimization-seo-and-website-ranking\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.espinspire.com\/blog\/how-do-meta-tags-influence-search-engine-optimization-seo-and-website-ranking\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.espinspire.com\/blog\/how-do-meta-tags-influence-search-engine-optimization-seo-and-website-ranking\/#primaryimage","url":"https:\/\/www.espinspire.com\/blog\/wp-content\/uploads\/2019\/06\/3.jpg","contentUrl":"https:\/\/www.espinspire.com\/blog\/wp-content\/uploads\/2019\/06\/3.jpg","width":850,"height":321},{"@type":"BreadcrumbList","@id":"https:\/\/www.espinspire.com\/blog\/how-do-meta-tags-influence-search-engine-optimization-seo-and-website-ranking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.espinspire.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How do Meta Tags Influence Search Engine Optimization (SEO) and Website Ranking?"}]},{"@type":"WebSite","@id":"https:\/\/www.espinspire.com\/blog\/#website","url":"https:\/\/www.espinspire.com\/blog\/","name":"ESP Inspire Blog News Updates","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.espinspire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.espinspire.com\/blog\/#\/schema\/person\/0b532f844550573442bc0fc28fa10695","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.espinspire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1f7da31d5915205ca39daf838d5d24a68fe90232831cab7e724824d6dccf4e09?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1f7da31d5915205ca39daf838d5d24a68fe90232831cab7e724824d6dccf4e09?s=96&d=mm&r=g","caption":"admin"}}]}},"_links":{"self":[{"href":"https:\/\/www.espinspire.com\/blog\/wp-json\/wp\/v2\/posts\/59","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.espinspire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.espinspire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.espinspire.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.espinspire.com\/blog\/wp-json\/wp\/v2\/comments?post=59"}],"version-history":[{"count":7,"href":"https:\/\/www.espinspire.com\/blog\/wp-json\/wp\/v2\/posts\/59\/revisions"}],"predecessor-version":[{"id":525,"href":"https:\/\/www.espinspire.com\/blog\/wp-json\/wp\/v2\/posts\/59\/revisions\/525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.espinspire.com\/blog\/wp-json\/wp\/v2\/media\/60"}],"wp:attachment":[{"href":"https:\/\/www.espinspire.com\/blog\/wp-json\/wp\/v2\/media?parent=59"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.espinspire.com\/blog\/wp-json\/wp\/v2\/categories?post=59"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.espinspire.com\/blog\/wp-json\/wp\/v2\/tags?post=59"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}