{"id":642,"date":"2023-12-13T11:45:00","date_gmt":"2023-12-13T11:45:00","guid":{"rendered":"https:\/\/www.espinspire.com\/blog\/?p=642"},"modified":"2023-12-13T11:45:00","modified_gmt":"2023-12-13T11:45:00","slug":"geofencing-marketing","status":"publish","type":"post","link":"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/","title":{"rendered":"Geofencing Marketing: What Is It and How Can You Get Started"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Geofencing is a fantastic tool for businesses, big or small, aiming to ace location-based marketing. With smartphone users expected to hit 7,690 million by 2027, it&#8217;s prime time to jump on board if you haven&#8217;t yet. As <a href=\"https:\/\/www.espinspire.com\/blog\/facebook-ads-cost\/\">advertising<\/a> gets more costly, some marketing companies are using location-based data to create virtual perimeters, called geofences, in specific areas.\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#What_is_Geofencing_Marketing\" >What is Geofencing Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#What_is_the_Purpose_of_Geofencing\" >What is the Purpose of Geofencing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#How_Does_Geofence_Marketing_Work\" >How Does Geofence Marketing Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#What_are_the_Benefits_of_Geofence_Marketing\" >What are the Benefits of Geofence Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#Increased_Local_Foot_Traffic\" >Increased Local Foot Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#Precise_Targeting\" >Precise Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#Increased_Engagement\" >Increased Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#Cost-Efficiency\" >Cost-Efficiency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#Insightful_Data_Collection\" >Insightful Data Collection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#Personalized_Experiences\" >Personalized Experiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#Competitive_Advantage\" >Competitive Advantage<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#How_to_Implement_Geofencing_into_Your_Marketing_Plan\" >How to Implement Geofencing into Your Marketing Plan<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#Research_Your_Target_Audience\" >Research Your Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#Set_Clear_Goals\" >Set Clear Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#Choose_the_Right_Tools\" >Choose the Right Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#Keep_Geofencing_Boundaries_Small\" >Keep Geofencing Boundaries Small<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#Craft_Clear_and_Actionable_Calls_to_Action_CTAs\" >Craft Clear and Actionable Calls to Action (CTAs)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#Utilize_Various_Targeting_Techniques\" >Utilize Various Targeting Techniques<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#How_to_Track_Your_Geofencing_Marketing_Success\" >How to Track Your Geofencing Marketing Success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#Examples_of_Geofencing_%E2%80%93_Learn_from_the_Best\" >Examples of Geofencing &#8211; Learn from the Best<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#Burger_King\" >Burger King<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#Vouchercloud\" >Vouchercloud<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#Uber\" >Uber<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#Volvo\" >Volvo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#Johns_Hopkins_Hospital\" >Johns Hopkins Hospital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#Starbucks\" >Starbucks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#FAQs\" >FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#What_is_geofencing_marketing\" >What is geofencing marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#How_does_geofencing_advertising_work_for_businesses\" >How does geofencing advertising work for businesses?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#What_are_the_benefits_of_geofencing_marketing_for_local_businesses\" >What are the benefits of geofencing marketing for local businesses?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#How_can_geofencing_marketing_improve_customer_engagement\" >How can geofencing marketing improve customer engagement?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.espinspire.com\/blog\/geofencing-marketing\/#What_are_some_effective_strategies_for_voice-activated_geofencing_marketing\" >What are some effective strategies for voice-activated geofencing marketing?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">These boundaries help them target ads to people who are more likely to buy their products or services, saving money by not showing ads to those who probably won&#8217;t make a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what exactly is geofencing? How is it used? And how can you set it up? While the technology isn&#8217;t new, its popularity is soaring, especially among smartphone users. This complete guide covers all you need to know about geofencing in 2023 and beyond.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Geofencing_Marketing\"><\/span><b>What is Geofencing Marketing?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Geofencing marketing sets up digital borders around a place. When someone with a phone crosses these borders, they get a message advertising a store, brand, or product nearby.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s also called geofencing advertising. It helps companies target their likely customers better. Think about regular ads: they go out on TV, radio, and in papers, trying to reach everyone. But not everyone might be interested.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Geofencing is different. It lets marketers pick specific areas for their ads. They target nearby people who might shop there. This is smarter and cheaper than casting a wide net with ads that might not reach the right audience.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_Purpose_of_Geofencing\"><\/span><b>What is the Purpose of Geofencing?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Geofencing helps businesses track users accurately through apps and send alerts when a mobile device enters or leaves a certain place. It works even better with Bluetooth beacons, which send targeted messages to nearby phones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These virtual &#8220;fences&#8221; around specific areas send targeted messages. Beacons can also make apps do specific tasks set by the owner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These tools give advertisers a lot of chances. They create more personalized messages, boost engagement, and give better returns. A geofence can be as big as a whole city or as small as a building. They can even have different shapes, from simple circles to more complex polygons designed by marketers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Geofencing in marketing is mainly used for location-based stuff like curbside pickup, app games, and more. When someone with a mobile app enters or leaves a specific area, they can get targeted messages or ads using things like Wi-Fi or GPS.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, you might walk by a coffee shop and get a message on your phone saying, &#8220;Buy 1 Get 1 Free today!&#8221; Or a business might use geofencing around a rival shop to attract their customers with a better deal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Geofencing not only sends nearby notifications to app users but also gives marketers useful location data. This helps them understand user behavior and surroundings, shaping their marketing plans better.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_Geofence_Marketing_Work\"><\/span><b>How Does Geofence Marketing Work?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Geofencing works in three main ways. First, there&#8217;s the centroid radius. This sets a distance around a place&#8217;s center point to send ads when someone with a phone gets close.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next is walk or drive time, called an isochrone. It figures out how long it takes to reach a place from anywhere. Ads are sent only to those who can reach the business within a set time, making it about accessibility, not just distance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then there&#8217;s building footprints. This uses shapes to show exact boundaries, like a whole building or a store in a mall. Ads go to people who step inside, targeting those likely interested in buying.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_Benefits_of_Geofence_Marketing\"><\/span><b>What are the Benefits of Geofence Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Geofence marketing brings several perks for businesses:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-644\" src=\"https:\/\/www.espinspire.com\/blog\/wp-content\/uploads\/2023\/12\/What-are-the-Benefits-of-Geofence-Marketing.jpg\" alt=\"What are the Benefits of Geofence Marketing\" width=\"800\" height=\"800\" srcset=\"https:\/\/www.espinspire.com\/blog\/wp-content\/uploads\/2023\/12\/What-are-the-Benefits-of-Geofence-Marketing.jpg 800w, https:\/\/www.espinspire.com\/blog\/wp-content\/uploads\/2023\/12\/What-are-the-Benefits-of-Geofence-Marketing-300x300.jpg 300w, https:\/\/www.espinspire.com\/blog\/wp-content\/uploads\/2023\/12\/What-are-the-Benefits-of-Geofence-Marketing-150x150.jpg 150w, https:\/\/www.espinspire.com\/blog\/wp-content\/uploads\/2023\/12\/What-are-the-Benefits-of-Geofence-Marketing-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Increased_Local_Foot_Traffic\"><\/span><b>Increased Local Foot Traffic<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Geofencing can boost how often your business appears in local online searches. When people in your area search for products or services like yours, it increases the chances of your business showing up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, a local bakery like &#8220;Sweet Delights&#8221; used geofencing to appear more often in searches for &#8220;fresh pastries nearby.&#8221; This helped them attract more nearby customers, boosting their foot traffic and sales.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Precise_Targeting\"><\/span><b>Precise Targeting<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It&#8217;s like hitting the bullseye. You can aim your ads directly at people in specific areas. For instance, a restaurant can send offers to people nearby during lunchtime, tempting them with a discount when they&#8217;re most likely to grab a bite.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses can aim ads directly at people in specific areas. The coffee giant Starbucks has effectively used geofencing to send targeted offers and promotions to customers when they are near their stores. Customers often receive notifications about new drinks or discounts as they pass by or enter the vicinity of a Starbucks location.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Increased_Engagement\"><\/span><b>Increased Engagement<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you send tailored messages to people close by, they&#8217;re more likely to pay attention. Think about walking past a clothing store and getting a notification about a flash sale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It grabs your attention because it&#8217;s relevant at that moment. Picture walking by a movie theater and receiving a notification about a special screening or discount.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This kind of targeted message encourages engagement because it&#8217;s timely and directly related to the user&#8217;s surroundings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Target has successfully increased engagement by sending personalized offers to customers when they are near or within their stores, encouraging them to make purchases.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cost-Efficiency\"><\/span><b>Cost-Efficiency<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Instead of casting a wide net with ads that might miss the mark, geofencing focuses your spending where it matters most. For example, a local gym can target people within a certain radius, saving money by not advertising to folks too far away to visit regularly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">McDonald&#8217;s has optimized its ad spending by using geofencing to target potential customers near their locations, effectively using their budget to reach those most likely to convert.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Insightful_Data_Collection\"><\/span><b>Insightful Data Collection<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Geofencing isn&#8217;t just about sending ads; it&#8217;s also a goldmine of data. Businesses can learn about customer behavior and preferences. For instance, retailers can see which locations draw more foot traffic, helping them plan better for new store openings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uber has leveraged geofencing to collect data for improving user experience and optimizing pickup and drop-off points based on real-time location insights.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Personalized_Experiences\"><\/span><b>Personalized Experiences<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Imagine visiting a theme park and receiving notifications for nearby attractions or shorter queue times through the park&#8217;s app. Geofencing can provide users with personalized experiences, enhancing customer satisfaction.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sephora stands out in offering a personalized customer experience by sending tailored notifications about new products or events when customers are near their stores, enhancing their shopping experience.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Competitive_Advantage\"><\/span><b>Competitive Advantage<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Geofencing gives a business an edge over its competition. Imagine a store using a special tool to send tempting offers to people near their rival&#8217;s shop. This helps attract customers by offering something better, like discounts or deals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, it&#8217;s like a secret weapon for businesses to stand out and win over more customers. Picture a coffee shop using geofencing around its rival&#8217;s location to entice customers with a better offer. It&#8217;s a strategic move that can help a business stand out in a competitive market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Geofence marketing is all about reaching the right people, at the right time, in the right place, making it a powerful tool for businesses aiming to boost their marketing game.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Implement_Geofencing_into_Your_Marketing_Plan\"><\/span><b>How to Implement Geofencing into Your Marketing Plan<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Implementing geofencing in your marketing plan involves several key steps:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-645\" src=\"https:\/\/www.espinspire.com\/blog\/wp-content\/uploads\/2023\/12\/How-to-Implement-Geofencing-into-Your-Marketing-Plan.jpg\" alt=\"How to Implement Geofencing into Your Marketing Plan\" width=\"800\" height=\"800\" srcset=\"https:\/\/www.espinspire.com\/blog\/wp-content\/uploads\/2023\/12\/How-to-Implement-Geofencing-into-Your-Marketing-Plan.jpg 800w, https:\/\/www.espinspire.com\/blog\/wp-content\/uploads\/2023\/12\/How-to-Implement-Geofencing-into-Your-Marketing-Plan-300x300.jpg 300w, https:\/\/www.espinspire.com\/blog\/wp-content\/uploads\/2023\/12\/How-to-Implement-Geofencing-into-Your-Marketing-Plan-150x150.jpg 150w, https:\/\/www.espinspire.com\/blog\/wp-content\/uploads\/2023\/12\/How-to-Implement-Geofencing-into-Your-Marketing-Plan-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Research_Your_Target_Audience\"><\/span><b>Research Your Target Audience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Understanding your audience is crucial. Use available data and social media interactions to grasp their interests. For instance, a local boutique can study customer feedback on social media to understand popular fashion trends.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Set_Clear_Goals\"><\/span><b>Set Clear Goals<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Define your objectives. Whether it&#8217;s boosting store visits or increasing app engagement, having clear goals shapes your geofencing strategy. For example, a retail store aims to increase foot traffic by sending offers to people nearby.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Choose_the_Right_Tools\"><\/span><b>Choose the Right Tools<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Select a reliable geofencing platform or software, like Gimbal or PlotProjects. These tools help set up virtual boundaries and send targeted messages. For instance, a restaurant uses a geofencing tool to send special menu updates to nearby customers.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keep_Geofencing_Boundaries_Small\"><\/span><b>Keep Geofencing Boundaries Small<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Limit your geofencing area to a four to a five-minute radius around your business, considering whether people primarily walk or drive in your area. For instance, a caf\u00e9 might set a smaller boundary if most customers in the city prefer walking.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Craft_Clear_and_Actionable_Calls_to_Action_CTAs\"><\/span><b>Craft Clear and Actionable Calls to Action (CTAs)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Create specific and engaging CTAs in your ads to prompt action. Focus on inviting users rather than pushing sales. For instance, a restaurant can promote a new menu item by inviting users to try it rather than insisting on buying it immediately.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Utilize_Various_Targeting_Techniques\"><\/span><b>Utilize Various Targeting Techniques<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Employ different targeting strategies to enhance your geofencing marketing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Context Targeting:<\/b><span style=\"font-weight: 400;\"> Place ads relevant to content, like showcasing a restaurant ad beside a local food article.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content Targeting: <\/b><span style=\"font-weight: 400;\">Ensure your content matches popular search keywords to attract interested users. For instance, a hotel can optimize content for keywords like &#8220;best local accommodations.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Retargeting: <\/b><span style=\"font-weight: 400;\">Display ads to users who have previously visited your website, reminding them of products they viewed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dayparting:<\/b><span style=\"font-weight: 400;\"> Schedule ads at specific times based on your target audience&#8217;s activity. For instance, a fitness center may run promotions during peak workout hours.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Geofencing marketing aligns with your overall digital strategy, providing insights into audience behavior and enabling targeted marketing efforts post-store visits. It supports informed decision-making, helping businesses engage with their audience more effectively.<\/span><\/p>\n<p>Also Read: <a href=\"https:\/\/www.espinspire.com\/blog\/digital-marketing-agencies\/\">Top 10 Digital Marketing Agencies<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Track_Your_Geofencing_Marketing_Success\"><\/span><b>How to Track Your Geofencing Marketing Success<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To gauge the success of your geofencing marketing campaigns, it&#8217;s crucial to track specific metrics that reflect their impact. Here are key metrics to consider:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-646\" src=\"https:\/\/www.espinspire.com\/blog\/wp-content\/uploads\/2023\/12\/How-to-Track-Your-Geofencing-Marketing-Success.jpg\" alt=\"How to Track Your Geofencing Marketing Success\" width=\"800\" height=\"800\" srcset=\"https:\/\/www.espinspire.com\/blog\/wp-content\/uploads\/2023\/12\/How-to-Track-Your-Geofencing-Marketing-Success.jpg 800w, https:\/\/www.espinspire.com\/blog\/wp-content\/uploads\/2023\/12\/How-to-Track-Your-Geofencing-Marketing-Success-300x300.jpg 300w, https:\/\/www.espinspire.com\/blog\/wp-content\/uploads\/2023\/12\/How-to-Track-Your-Geofencing-Marketing-Success-150x150.jpg 150w, https:\/\/www.espinspire.com\/blog\/wp-content\/uploads\/2023\/12\/How-to-Track-Your-Geofencing-Marketing-Success-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Impressions:<\/b><span style=\"font-weight: 400;\"> This metric tallies how often your ads were sent out when someone with a mobile device crossed into your geofence boundaries. It&#8217;s a count of ad views, irrespective of whether they led to action.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reach:<\/b><span style=\"font-weight: 400;\"> Unlike impressions, reach measures the unique mobile devices that entered your geofence boundaries. It doesn&#8217;t count multiple visits from the same device, giving a clearer picture of unique viewers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Visit Attribution:<\/b><span style=\"font-weight: 400;\"> This metric tracks unique mobile devices that entered your geofence and how long they stayed within it. It&#8217;s beneficial for store-based geofences, showing how many visitors entered your stores, and indicating potential interest in making a purchase.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversions:<\/b><span style=\"font-weight: 400;\"> These denote actions prompted by your ads. It could be purchases, store visits, sign-ups for programs, or other actions influenced by your campaign.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost per Acquisition (CPA):<\/b><span style=\"font-weight: 400;\"> This metric calculates the campaign&#8217;s efficiency in turning consumers into customers. It&#8217;s computed by dividing the total campaign cost by the number of conversions. A lower CPA signifies higher campaign efficiency.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Monitoring these metrics helps evaluate the effectiveness of your geofencing campaigns, providing insights into their reach, engagement, and impact on driving consumer actions or sales.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Examples_of_Geofencing_%E2%80%93_Learn_from_the_Best\"><\/span><b>Examples of Geofencing &#8211; Learn from the Best<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are some examples of geofencing;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Burger_King\"><\/span><b>Burger King<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Burger King pulled off an ingenious geofencing move called the Whopper Detour. They offered their signature burger for just 1 cent\u2014but there was a catch. Customers had to download the BK app and order through it at a McDonald&#8217;s restaurant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beforehand, Burger King gathered info on thousands of McDonald&#8217;s locations and set up geofences around each one. This triggered the special deal in their app when someone was at a McDonald&#8217;s. It&#8217;s seen as one of the best examples of &#8220;geo-conquesting.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This gutsy move helped Burger King attract many customers from their rivals and got them loads of free publicity. It&#8217;s a clever use of geofencing to lure in customers from a competitor&#8217;s turf!<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Vouchercloud\"><\/span><b>Vouchercloud<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Vouchercloud&#8217;s geofencing strategy changed the game for deals on the high street. They were among the pioneers in using geofencing for marketing. Their app, powered by an advanced geofencing platform, sends targeted notifications to people near participating stores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The app, with over 10 million downloads, partners with big brands like Prezzo, Papa Johns, and Hotel Chocolat. Thanks to geofencing, Vouchercloud ditches generic ads and offers. Instead, they achieve an impressive click-through rate of 45%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By using geofencing, Vouchercloud transformed how they reach customers, making their offers more specific and relevant. This move has solidified Vouchercloud as one of the top examples in geofencing advertising.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Uber\"><\/span><b>Uber<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Uber&#8217;s geofencing strategy at Los Angeles International Airport is a standout example. Geofencing became Uber&#8217;s solution when the airport restricted curbside pickups for taxis and ride-sharing services like Uber.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As passengers land and think about their ride home, the Uber app sends them a notification about available cars nearby. This clever move makes it super easy for travelers. They just need to head to a specific area near the airport, where an Uber car will be waiting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This shows how geofencing helps businesses like Uber boost sales by setting up these virtual boundaries in the right places, offering customers exactly what they need at the perfect moment\u2014like a ride as soon as they step off the plane.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Volvo\"><\/span><b>Volvo<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Volvo showcased the power of geofencing in a remarkable marketing campaign at a New York dealership. During a 30-day trial, they attracted 500 potential customers to their website and enticed 132 people to visit their showroom.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their marketing team strategically placed geofences around locations with high car-shopping activity, including rival dealerships. These virtual boundaries helped target users with banner ads when they were in these areas. Additionally, they set up a &#8220;conversion zone&#8221; around their dealership to track those who visited the showroom.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This savvy use of geofencing not only raised Volvo&#8217;s brand visibility but also reached customers actively shopping for luxury cars. By pinpointing potential buyers in key areas, Volvo tapped into a group already in the market for a vehicle, making their campaign highly effective.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Johns_Hopkins_Hospital\"><\/span><b>Johns Hopkins Hospital<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Johns Hopkins Hospital took an innovative approach to recruitment using geofencing marketing. They utilized this strategy to target specific individuals for job openings. Crafting social media ads tailored to qualified users, the hospital aimed to attract candidates for specialized roles, like pediatrics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their strategy involved targeting individuals with relevant experience, whether through Facebook or LinkedIn profiles. By leveraging geofencing, Johns Hopkins strategically displayed ads to these potential candidates, reaching out to them directly with job opportunities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This approach proved highly effective, enabling the hospital to connect with valuable talent and successfully fill their job openings.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Starbucks\"><\/span><b>Starbucks<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Starbucks harnesses geofencing to promote its drinks to interested customers. They send push notifications when users are near their stores, tempting them with specials to step inside.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An excellent example is their happy hour event, occurring on selected Thursdays from 2-7 p.m., offering a buy-one-get-one-free deal on any grande or larger drink.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During these happy hour events, users nearby receive special push notifications about Starbucks&#8217; fantastic deals. It&#8217;s a clever strategy to attract customers. Starbucks also sends personalized app notifications.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if someone often orders a mocha Frappuccino, Starbucks sends a geofenced notification tempting them with the Frappuccino.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These tailored notifications encourage more customers to visit Starbucks. These geofencing strategies illustrate how using an app can effectively bring people into your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Geofencing marketing offers a great chance to connect with local customers and boost conversions. By offering personalized and timely deals, you can attract leads to your business. If you&#8217;re uncertain about diving into geofencing marketing, our team of experts is here to guide you. With solid experience, we specialize in designing geofencing campaigns that deliver impactful results.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><b>FAQs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_is_geofencing_marketing\"><\/span><b>What is geofencing marketing?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Geofencing marketing is a location-based strategy using virtual boundaries to target users within specific geographic areas. It delivers tailored ads, notifications, or offers to mobile devices when users enter or exit these predefined areas.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_does_geofencing_advertising_work_for_businesses\"><\/span><b>How does geofencing advertising work for businesses?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Geofencing advertising targets potential customers when they are in proximity to a business location. It sends targeted messages or ads to their mobile devices, enticing them to visit the store or engage with the brand.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_are_the_benefits_of_geofencing_marketing_for_local_businesses\"><\/span><b>What are the benefits of geofencing marketing for local businesses?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Geofencing marketing helps local businesses target nearby customers effectively. It increases foot traffic, enhances brand visibility, and drives conversions by delivering personalized offers or messages to users in specific locations.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_can_geofencing_marketing_improve_customer_engagement\"><\/span><b>How can geofencing marketing improve customer engagement?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">By sending relevant and timely notifications or offers to users when they are near a business location, geofencing marketing grabs their attention, leading to higher engagement and interaction with the brand.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_are_some_effective_strategies_for_voice-activated_geofencing_marketing\"><\/span><b>What are some effective strategies for voice-activated geofencing marketing?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Voice-activated geofencing involves optimizing ads or notifications to align with voice search queries. Strategies include tailoring content to commonly asked voice search questions about nearby services, deals, or directions.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Geofencing is a fantastic tool for businesses, big or small, aiming to ace location-based marketing. With smartphone users expected to hit 7,690 million by 2027, it&#8217;s prime time to jump on board if you haven&#8217;t yet. As advertising gets more<\/p>\n","protected":false},"author":1,"featured_media":643,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,121],"tags":[],"class_list":["post-642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-google"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Geofencing Marketing &amp; How to Advertise With It<\/title>\n<meta name=\"description\" content=\"Geofencing marketing allows businesses to build virtual boundaries around specific areas and advertise their services through location-based marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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